Strategic communications goes beyond sending news releases or pitching stories to the media—it’s a comprehensive approach to connecting effectively with all your stakeholders, whether they are inside your organization or in the community.
Strategic communications services include:
- Identifying key audiences and client goals
- Conducting research on existing perceptions, strengths and weaknesses
- Creating key themes and messages to persuade critical audiences
- Developing comprehensive communications plans that are manageable and effective
- Guiding implementation of the plan with existing or new staff to ensure it’s really coming off the shelf and into action
- Communicating on a weekly basis with clients to share progress and gain feedback
- Serving as spokesperson and developing media communications, as needed
- Providing speaker training for groups or the media
